the way of the tuna

While Whitebait gets his Sydney photos sorted and loaded check this story (via Asaipundit) from the land where capitalism and religion continue to walk hand-in-hand in interesting ways. This Chicago Tribune feature traces the business savvy of the Rev. Dr. Sun Myung Moon-headed Unification Church and its significant interests in the American sushi industry:

On a mission from their leader, five young men arrived in Chicago to open a little fish shop on Elston Avenue. Back then, in 1980, people of their faith were castigated as "Moonies" and called cult members. Yet the Japanese and American friends worked grueling hours and slept in a communal apartment as they slowly built the foundation of a commercial empire.

[...]

Adhering to a plan Moon spelled out more than three decades ago in a series of sermons, members of his movement managed to integrate virtually every facet of the highly competitive seafood industry. The Moon followers' seafood operation is driven by a commercial powerhouse, known as True World Group. It builds fleets of boats, runs dozens of distribution centers and, each day, supplies most of the nation's estimated 9,000 sushi restaurants.

[...]

"I have the entire system worked out, starting with boat building," Moon said in "The Way of Tuna," a speech given in 1980. "After we build the boats, we catch the fish and process them for the market, and then have a distribution network. This is not just on the drawing board; I have already done it."